Controversial Facebook Ads Optimization Article May Upset Social Media Marketers

Clicks Media has released a potentially controversial article “3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts”, bringing some cause for concern, as the article may surprise small business advertisers who spend all of their time only boosting posts.

The 3 minute article examines the high points and low points of Facebook Ads Optimization, in the pursuit of providing trustworthy advice for marketers for small businesses. In atypical manner though, a certain element of the article is set to spark discontent amongst small business marketers.

Below is a portion of the piece, which neatly exemplifies the controversial element:

If you want more control over the creatives you can use for your advert, as well have more campaign objectives to choose from, you should use Facebook Ads. It’s more complicated, yes, but you get far more out of Facebook Ads than just a simple boosted post.

A spokesperson for Clicks Media, Jason Malone, says “Of course Clicks Media never sets out to intentionally usurp client’s existing strategy. The aim of our strategy and service is first and foremost to provide the best and most unbiased information available to us that our clients might find interesting and relevant. It is critical, however, that we stay dedicated to the true goal, which is sales growth.

Although our “3 Reasons Why Facebook Ads Are More Effective Than Boosted Posts” might unsettle small business advertisers who spend all of their time only boosting posts, our duty is to our client’s growth. We believe it’s more important to lay down the facts, than to please everyone. Which is notoriously difficult to do.”

Although there has been no backlash as of yet, the possibility exists as the article undermines the commonly believed ‘best practices’ for facebook ads marketing.

Clicks Media has been a provider of in depth articles in the Digital Web & App Services market for 5 years.

Clicks Media has stated the future aims for the website’s blog are to provide small businesses with more confidence in a market where it’s easy to be led astray. So Clicks Media hopes any controversy will pass quickly and re-emphasizes no offense is or was intended.

Clicks Media’s complete article can be found at

Clicks Media
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